Considering Direct Transfers for Your Timeshare

Jun 27 2023 Published by admin under Uncategorized

Your timeshare seemed like such a good idea when you bought it, didn’t it? It was an opportunity for you to have a place in a vacation destination that you love without worrying about the full-time maintenance and care of your own home. However, now you see that sometimes, owning a timeshare is not all that it’s cracked up to be. The fees are starting to climb, tax assessment is getting brutal, and suddenly your easy breezy vacation spot is now just another headache. If this is how you’re feeling, then you should start thinking about how direct transfers of your timeshare can relieve you of this burden.

One of the difficult issues about timeshares is the contract that many people enter into when they purchase them. These contracts make them difficult to sell or return back to the holding company and include a bunch of provisions and stipulations that can feel overwhelming to negotiate. And with the world economy the way it is, it feels like just adding another property to the market will yield little if any results and could leave you dragging in the sales process for years to come.

However, looking into direct transfers might be the right solution for you. A direct transfer allows you to immediately change the title on your timeshare to a third-party company who is then responsible for selling the property. This means that from the moment you sign the agreement to work with a direct transfer firm you are divested of your property and free from all fees and costs, including any fees you have associated with the property and closing fees.

It’s important to note that companies that offer direct transfer options are not real estate agencies. They are transfer companies that work to connect customers with experienced real estate agents while at the same time removing the property burden from the customer. When engaging a direct transfer firm, it is important that you be sure to check and make sure the firm is bonded, accredited, and insured. Unfortunately, in this economy, there are many unscrupulous businesspeople who are trying to take advantage of desperate circumstances. By looking for the key credibility indicators, you can protect yourself and your assets from real estate scams as you seek to divest from your timeshare.

One of the best things about working with a direct transfer company is that it doesn’t mean you need to cancel your upcoming vacation. It is possible to get the ball rolling on the divesting yourself of your timeshare and still enjoying the time at the resort you have accrued. Many direct transfer companies will work in tandem with your resort to ensure that all of your accrued time has been utilized before the transfer takes place.

Owning a timeshare can be a wonderful experience. However, as your financial situation changes, the economy shifts, or your interest in that location changes, you might find yourself in a situation where you’re ready to exit your contract quickly and efficiently. Considering direct transfers is a great way to do just this when you’re working with a firm that is reputable unaccredited. As with all business deals, be sure that you are on your guard when shopping for direct transfer companies and only working with a firm that you feel meets your credibility standards and is a comfortable fit for you. Be sure to research and interview the company ahead of signing the agreement; then once you have found the right one sit back, relax, and appreciate freedom from that responsibility!

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Discover How Direct Mail Can Send Targeted Traffic Your Website

Jun 27 2023 Published by admin under Uncategorized

There are many options to promote your website, such as email, radio, TV and billboards. One method that you shouldn’t overlook is direct mail. Although it may not provide the cheapest option, direct mail can conveniently and effectively drive targeted traffic to your website. It adds to the credibility of your website while preventing problems like click fraud and unsolicited email complaints.

With direct mail, you may control exactly how your advertisement looks. It won’t look different depending upon the recipient’s computer or email software. Your business can hire a printing service or use its own design software and equipment. There are direct mail services that will print and mail advertisements for you. You only have to create an ad and send the mailing list to them via email.

It’s important to optimize your direct mail campaign for maximum impact and efficiency. Simply telling people about your website will yield some results, but you can do much better than this. People respond to targeted offers that call for specific actions. It’s best to use a separate webpage designed for your direct mail campaign. It can send potential customers to the exact offer you seek to promote. This also allows you to track the advertisement’s effectiveness.

If possible, provide a short website URL that people can easily and quickly type in. Use a font that clearly distinguishes similar letters and numbers. It’s best to wait until major search engines have indexed a website before starting an offline campaign. Rather than entering them in the address bar, some people mistakenly search for website URLs. Personalizing your direct mail advertisement will also improve its results. At a minimum, address the recipient by name.

Another advantage of a specific, targeted offer is that it allows you to set a deadline. If potential customers have only a week to take advantage of a special price, it makes them less likely to set aside the advertisement and forget about it. Just don’t neglect to fully consider the amount of time it will take to print the ad and send it to the destination. Some people also don’t check their mail every day, especially if they use post office boxes.

Such campaigns have successfully driven targeted traffic to many different websites, so why not give direct mail a try? The first step is to devise a rough draft of your advertisement, taking into account the paper it will be printed on. Depending upon the size of your marketing budget and the complexity of your offer, you may want to use a letter or opt for a postcard. Next, you can set up printing and delivery.

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Facebook Video Marketing Is Valuable To Businesses

Jun 27 2023 Published by admin under Uncategorized

The first thing that people need to consider when putting a video on Facebook is the time that people spend on Facebook daily. The time is staggering. U.S. Facebook users are on Facebook for 1 of every 3 minutes spent online. This then averages out to 7 hours a month on Facebook. These numbers come from Neilsen studies conducted monthly.

The next thing a person wanting to use online video advertising should think about is the amount of exposure they can receive by using Facebook. The site has over 500 million active users. This means your marketing video would have one of the largest online video referral sources. Facebook is actually second to Google, showing how large the number of exposure really is. Included in the number of people seeing a Facebook video is the fact that 150 million active users take the site everywhere they go- on their mobile device. This means business have a huge opportunity to land in the hands of the right person.

Here are some observations with adding video to Facebook. The good and bad of important areas to consider when posting a video for marketing purposes will be outlined.

If you choose to record a video directly to Facebook, make sure it is for a spontaneous update or announcement. A winner of the online drawing, or a response to a comment is a perfect time for this. If you want to make customers aware of new products or you are a promoting a new film, shoot the video on a higher quality camera. Using the webcam wont get the same quality message across.

Think about uploading your video directly to Facebook. Facebook can support a lot of formats, more than YouTube, and is also formatted for longer length videos, up to 20 minutes. A video can also be circulated much easier. Any action taken against a video posted will be made aware to others. A comment or “like” will show up on the persons wall and in turn on their friends wall. Engagement opportunities are endless because of the large member base. A video could become viral within minutes and the maker of the video didn’t have to do any extra work.

Tagging the videos is very important to the amount the video will be picked up. Tagging the people or business featured in the video will directly post it to their wall and that gives the video opportunity to be exposed to people you have no connection with. The right keywords will propel you video to the top of Google searches. Successful SMO can be done if you make sure to tag the right people and add the right keywords.

Facebook video marketing, the best road to take for your business, because of the audience, referral base, mobile access, time spent on the site, versatility, video length, connectivity, search engine visibility, SMO, and conversation starters.

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Loan Officer Marketing: How to Build Magnetic Campaigns

Jun 10 2023 Published by admin under Uncategorized

Keeping your name visible by advertising consistently generates awareness. Getting quoted in the media creates publicity. Making guest appearances at real estate offices and at networking events builds confidence with prospects.

And when you combine the different elements, you have the power of an integrated campaign that presents a consistent image for your prospects and clients.

It’s from integrated campaigns that generate magnetism, meaning the messages you’re sending real estate agents help draw them toward your services.

The structure of an integrated campaign relies on three components: communication channels, reach & frequency and most wanted response.

Communication Channels

A channel is the path used to transmit the message. Campaigns depend on various channels of communication to transfer information. An integrated campaign uses multiple channels simultaneously.

Channels include electronic, direct communication, and media. As a rule, select channels and sub-channels that your targeted audience uses regularly. Presenting your message in a format that your target audience is already reading can increase the probability of your item being read.

Electronic Channel

In a multi-channel world, communication has become increasingly complex and technology based. For example, the electronic channel uses email, fax, telephone and web sites to transport messages from you to your targeted audience.

Email provides a direct communication channel, rather than a broadcast channel. Fax transmission is a physical communication medium, and has a more official aspect than email. An agent-focused web site, if you place submission forms, online support, newsletters and visual impact on it, is a web-based communication channel.

Direct Communication

A channel that can only transmit a message to one person at a time is considered a direct communication channel. It permits interactivity, the opportunity for both you and the Agent to respond and react. In a personal communication channel, you and the prospect communicate directly with each other over the telephone or in person.

Media

Refers to the entire set of channels through which it is possible to transmit messages to some Agents or an entire group. The channel can take the form of broadcast, like TV and radio, print, such as newspapers, magazines and direct mail, display media includes billboards, signs and posters.

Channel Mix

As a guide, use these questions to determine which channels would be most appropriate for your integrated campaign. Ask yourself the following:

  1. Which channels will allow me to communicate to the greatest number of my targeted audience?
  2. Which channels can I afford?
  3. Which channels complement my personal brand and position?
  4. Which channels are likely to show a positive return on investment?

Reach & Frequency

Since many Agents you meet today aren’t ready to do business with you, an integrated campaign provides regular, scheduled contact to develop familiarity and trust. Reach and frequency keep your position fresh in your prospect’s mind so that they call you instinctively when they need your help. Reach is the number of Agents you expose to your campaign and frequency is the number of times you touch each Agent with it.

When determining reach and frequency, follow these two questions:

  • Reach – How many targeted Agents must see, read, or hear my campaign during a specified time frame?
  • Frequency – How often should they be exposed to the campaign during this period?

Most Wanted Response

Your most wanted response (MWR) is the same as a call-to-action. It’s when an Agent, who’s exposed to your campaign, is told within the context of a message to do something specific, such as, “Call today,” or “Act now!”

In crafting your MWR ask the following:

  • Does it clearly identify exactly what prospects are to do? Are they learning more about a problem? Watching a demo? Viewing a comparison chart? Let them know upfront what you want so they can determine if it’s something they want.
  • Is the MWR action-oriented? You’d be surprised at the difference in response, in the electronic communication channel, between “Learn How” and “Learn Now.” Given the interactive nature of the medium, an active voice will boost your MWR.
  • Can the prospect easily find your MWR? Make sure that it’s glaringly obvious and doesn’t get lost in the design of your message. You wouldn’t want a prospect becoming emotionally involved with a message and missing their instructions for further steps to take.

The idea of your MWR is to broadcast a marketing message and encourage potential Agents to act on that message while it is still fresh in their mind.

Shock and Awe

Integrated campaigning is a systematic strategy that combines all aspects of your marketing and helps you to present a consistent image to your prospects. By establishing consistency using different communication channels, high reach and frequency, and a deliberate most wanted response, you can generate magnetism that delivers a steady line of Agents at your door seeking assistance.

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The Gloria Gaynor Guide to Print Collateral Marketing

Jun 08 2023 Published by admin under Uncategorized

For years digital doomsayers have declared that print advertising is as washed-up as a morning-after disco diva. By association, advertising’s less glamorous cousin-print collateral-should be broken-heeled and hobbling home in shame, too.

But like Gloria Gaynor, print marketing survived.

And just as Gloria created fanatically faithful audiences in her heyday, print marketing continues to engage and convert key customer segments like no other media.

If you’re a copywriter, graphic designer or other marketing creative, you’ll want to note the professional opportunities.

Did you think print would lay down and die?

First, let’s make it clear that no one’s predicting print’s resurgence to pre-digital preeminence. But for certain products, customers and campaigns, printed marketing tools remain key persuaders.

As always, it’s crucial to know thy customer-and mix media accordingly. Today New Media is not so new-or so intimidating. More and more marketers feel free to pick, choose and lose media at will-or to break onto the digital dance floor with their own mix. Even in these recessionary times, some are integrating print and digital tools with stunning success.

Who reads collateral these days? About 60% of your B2B tech customers.

You and I may spend the workday in front of a screen filled with 20+ browser tabs. But guess what? A significant number of your customers don’t.

Consider that…

  • 21% of Americans have never visited a website, sent an email or used a search engine, reports Elaine Fogel at MarketingProfs.com.
  • 68% of American adults feel more comfortable when they have something on paper than on screen, according to a survey by Harris Interactive.
  • 60% of all B2B technology buyers report that brochures influenced their purchasing decisions, as noted in an Eccolo Media survey (PDF).

Case study: My mother-in-law

But who needs industry surveys when I have my own mother-in-law to prove a point? Yes, my 86-year old mother-in-law recently drove home the truism that print ain’t dead yet.

Maybe it’s because she was raised in relative commercial isolation: Growing up in the Caribbean, colorful print collateral must have been an enticing novelty. Or maybe it’s because, as a career Naval officer’s wife, she lived all over the world and relied on print materials as cultural touchstones and practical shopping aids. Whatever the reason, my mother-in-law loves direct mail and glossy collateral.

For years she’s ca-chinged a small fortune to direct mail merchants like Franklin Mint, Harry & David and Omaha Steaks-and sent their products to our family.

My beef with digital-centric grassfed meat marketers

Omaha Steaks does a booming direct sales business-currently serving 1.2 million active customers-supported by copious print collateral.

Our family-half vegetarians, half grassfed, small-AG, ethically-raised meat evangelists-are, um, not Omaha’s target customers.

I’ve tried to explain the grassfed value proposition to my mother-in-law. I’ve attempted to direct her to various grassfed meat websites.

But my mother-in-law doesn’t like to shop online-a preference typical of her generation: Half of all senior Americans don’t use the Internet. The other half most frequently go online to use email, search, and find health information, according to Pew Research Publications.

My mother-in-law prefers to shop by perusing bundled product offerings presented through print ads, direct mail and lots and lots of collateral.

Too bad four out of four pastured, grassfed meat farmers I contacted had no glossy collateral materials. None. Nada. Zero.

Are you missing out on sales by skipping collateral?

My point? My mother-in-law could be a cash cow to the right grassfed beef farmer. And, moving forward, these niche marketers are missing out on an even larger chunk of change: According to Forbes.com, seniors will make up 12% of the US population by 2015, followed by older baby boomers-both demographics traditionally ecommerce-wary-whose numbers will burgeon to 11%.

That’s almost a quarter of all American consumers-in niches with more disposable income than most. Admittedly all aren’t into grassfed beef, but even a fraction-well, you do the math.

Need more pro-print persuasion?

Still not convinced your customers respond to collateral? Don’t see yourself using a brochure anywhere in your sales cycle? Hmmm. See my next article, 10 Ways Dead-Tree Print Brochures Improve Your Digital-Age Marketing, by clicking here.

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5 Copywriting and Marketing Lessons From My First Business (All of Them Are Still Relevant Now)

Jun 06 2023 Published by admin under Uncategorized

It’s funny some the ideas you get from time spent in reflection.

I was recently reflecting about my time in my first business, a now defunct roof restoration company. I figure there are five pretty important lessons I learned back then that have helped shape me as a copywriter.

Lesson 1: If you don’t sell you don’t eat.

Probably the most important lesson you can learn in life. If you don’t sell something nobody has any work to do so they can get paid. It has shaped my copywriting because I know every time I sit down at the keyboard to write I had better be selling

Lesson 2: You can make selling a numbers game.

If you have a winning formula, selling becomes a numbers game. I knew how many doors I had to knock on in order to get an appointment. I new how many appointments I needed to get a sale (they weren’t good numbers at the time but I made them work.) And I knew how many sales I needed to keep the wolves from the door. Direct Marketing using powerful direct response copywriting works the same way as door knocking. You turn it into a numbers game without the painful grind.

Lesson 3: It is better to turn the game on its head than play ‘according to their rules.’

Although I became proficient at the numbers game, I stumbled across a better one. I figured out how to use direct mail to generate leads and as a consequence increase my efficiency and my close rate. It is far easier to put $100 worth of letters in the mail and get a sale than to knock on a couple hundred doors (when you factor in the ‘nobody home’ houses) to get a sale.

Lesson 4: Copy is king.

I learned that having a good lead generating sales letter was the answer to my woes. A simple letter that is effective and can be deployed at will, can make you a lot of money.

Lesson 5: If I only had a marketing system to go with that brilliant copy.

What I learned later was that copy is a big piece of marketing but it is not the only piece. I did a lot of things right with that mailer. I did a lot of things wrong with it too. If I had of developed a marketing system then I could have made significantly more money than if I had of just used the letter

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Difference Between Directional and Non Directional Trading Strategies

Jun 04 2023 Published by admin under Uncategorized

Directional and non directional trading strategies are two types of strategies used by all traders, regardless of the type of financial market. These two categories may require various approaches as well as different levels of trading education and requirements.

There are major differences between the two types of strategies. The directional trading strategies are those that involve short and long positions that traders may opt to hold in the forex market or whatever financial market they are into. The non directional trading strategies on the other hand do not take any short or long positions, the exact opposite of the other type.

Traders more commonly take the directional type since it is less complex that the other type. An investor will profit from it when instruments’ prices that are in the long positions will rise and when there is a drop in the prices of the instruments in the short positions. With the non-directional strategies, the systems are quite complex and expert automation is required.

The directional strategies are simpler and flexible and easier to follow and may be used in all types of markets aside from the forex market. Although the non directional may be more complex, it is nevertheless very effective. It is actually more suitable to those big time traders having high position sizes. The risk in the latter is also minimized by the need for calculated diversifications.

The use of the two types of strategies largely depends on the type of trader you intend to be or already are. It is best to have knowledge of both but adopt the ones that could make possible for you bigger success.

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Direct Mail Marketing Ideas for New Real Estate Agents

Jun 03 2023 Published by admin under Uncategorized

New real estate agents who are starting their direct mail marketing campaigns are often faced with a huge dilemma: what do I send out? Experienced agents can send out open house invitations, property brochures and a plethora of other pieces that talk about their business. Because new agents don’t have any business to talk about, they often feel like there isn’t anything to mail. But that’s not true! There are several pieces of information you can share that will establish you as an expert in the community and real estate industry.

Community News and Events

This is a great marketing piece for real estate agents who are farming. Contact the city, local library, and local organizations like the YMCA for a list of upcoming events. Then list those events on a flyer or postcard and send them out.

Broker Bragging Rights

Although you don’t have much business activity to speak of, your broker does. So piggy back on that success for a while. Talk with your office manager about sales made by your broker in the geographical area you’re targeting. Also ask about selling prices, amount of sales, client testimonials and any other information showing the success of your broker.

Market Updates

Again, this is a great idea for agents who have chosen a geographic farm and are sending regular mail to that area. Generate a market update (there are lots of online tools that can do this for you) that tells recipients how many homes have sold and for how much in that area.

Generic real estate articles

Many people hear about hot real estate topics but don’t fully understand them. Establish yourself as an expert by writing a short article explaining one such topic. When doing a piece like this, be sure to keep it visually interesting and eye catching. A giant block of text is going to deter most people. And keep your explanation brief, covering just 2 or 3 main points. If you have more to say, direct them to your blog.

Non Real Estate Pieces

When you are first starting out, its important to establish yourself as an expert in real estate. Most of your pieces should be directly related to the industry or the geographical area you serve. However, you may on occasion want to spice things up with a non real estate piece. This could be a holiday card, sports schedules, tips for homeowners, recipes or fun facts.

With every piece make sure your name, contact information and picture are clearly visible on each piece. If you have a custom brand, be sure that drives the graphic elements of the card. Lastly, always put some sort of call to action on the piece, asking people to call you, email or visit your website. Doing all of this will get recipients familiar with your brand and your business as well as give them a reason to call you.

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Five Ways to Use Twitter For Direct Marketing

May 29 2023 Published by admin under Uncategorized

Twitter is widely discussed amongst marketers, perhaps too widely discussed in fact. Touted as the next great marketing revolution, Twitter has proven to be a highly effective communications platform, especially for the individual users that make up the vast majority of the user base. However, while individuals control almost all of the real discussion, brands are quickly penetrating the Twittersphere, bringing marketing content and brand-related discussion into the conversation, 140 characters at a time.

For online marketers, Twitter has provided some new opportunities to promote products and services. No matter what your online profession, from affiliate sales to online services such as web design, writing and marketing efforts, Twitter can give you new options to promote yourself and your business. These five suggestions are all based on real Twitter marketing strategies, and all can help you grow your online business.

  1. Tweet offers directly. For some Twitter users, simply tweeting offers to their audience is enough to gain their attention, and potentially their credit cards payments. For some ultra-trusted marketers, using Twitter to directly market to their audience is simple and effortless. However, for smaller brands this technique may fail, as online audiences are generally only responsive to brands that they know very well.
  2. Direct message your followers. Have you got a deal that’s perfectly tailored to a specific follower? Instead of tweeting it out for everyone to see, direct message a follower and offer them something that you think would appeal to them. From online products to discounts on your services, the amount of offers that convert well over Twitter is remarkable, especially when you have built a relationship through tweeting already.
  3. Let your influential followers market for you. If you have got a product that you know will appeal outside your core audience, using your followers to market it can be a very effective strategy. Instead of directly marketing to your followers, offer them something in return for helping you market your services. This could be anything: one-on-one consulting and advice, a free sample of a new product, or even a cut of the sales price. Since you are marketing to your followers’ audiences as well, you are getting a much wider appeal than you normally would from just your own.
  4. Use non-Twitter content to market on Twitter. One of the best uses of Twitter is for highlighting blog content and third-party online offers. While there’s always direct messaging offers, driving traffic to non-Twitter content can often be a much more effective option. 140 characters, while interesting at times, can be limiting for specific marketing offers, making a link a much more effective marketing tool than a short summary. Use your Twitter account to spread your own content, and watch as it reaches new levels of exposure and attention.
  5. Tailor your messages to appeal to big-time Twitter users. Say you’ve got 2000 followers, but you are being followed by someone with 15,000. Instead of just tweeting to your own, design your message so that it appeals to your friends with more online influence. If your tweet gets retweeted by a major Twitterer, you could see your marketing results increase dramatically, all without any additional effort on your part.

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Direct Marketing List Broker

May 29 2023 Published by admin under Uncategorized

Direct marketing is both economical and time saving compared to other form of marketing such as billboards, posters or outdoor promotions. A marketing list contains all the clients and prospective clients of your business that you send direct mails to in form of telephone calls, emails or letters.

You can compile your own list or engage the services of a direct marketing list broker if you can afford. The broker could be one that deals with consumer lists, business lists, residential lists or special group’s lists. They can also be telephone, email or postage specific list brokers.

List brokers do their work by searching and compiling for you all the people and businesses that are likely to be interested in your products and services. He/she is also responsible for sending the direct mails. If you make use of a list broker, you will be much more likely to find a quality list.

Direct marketing is more of getting personal with the potential customer hence choose a list broker with caution. Experience list brokers could do a good work since they are the ones who do the bulk in the marketing campaign. It’s not a must you hire one for the job but you can as well find and buy one from them that they have already compiled.

Once you have acquired a direct marketing list through your list broker, you will be well on your way to finding targeted leads that increase your business and customer base. Marketing lists are sure to help out your business.

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