When you do market research, what are some of the things that you include? Are you looking at the problems or goals that your niche has, or do you go online to find a solution that a lot of people in your niche are having? This is something that you will want to start from.
Market research can take up a wide variety of forms. You can ask your customers about your products; you can run polls on the internet regarding suggestions to make; or you can even start a forum that will help you to assist those who really need your help. So what kind of person do you want to be?
Some of the best market research is done on the internet. You can in participate in forums in your niche, and get a good idea of what it is that your prospects are going through. You can then take this information and use it to deliver products and solutions that will be able to help solve the problem that’s going on in your prospects’ lives.
So what are some ways to get market research from your competitors? Well I’ve thought about it, and I want to share it with you. Here’s the first way to do market research.
1) Hearing from customers
You could send out anonymous surveys and have your customers poll you on different aspects of your business. Quiz them on your product packaging, the product itself, the way the product was delivered in the mail, or even customer service. All of these are ways to get feedback from your customers.
Feedback from your customers are things that you will want to put into use if you want the most effect from your products and services. This is something that has to be put into action if you want the most response in your business.
You can also increase the chances of getting them to respond by offering some sort of gift that you can give to those who respond. This is a great way to get people interested into what you’re trying to say. Here’s another tip for good customer service.
Polls are a fast way to see what works in the marketplace and what doesn’t. This will give you an overall feel of what is preferred and what isn’t. With this insider knowledge, you can modify your products and services to deliver to them the ultimate solution. If this doesn’t make your toes curl, then I don’t know what to tell you!
If you had your own forum, a poll would be good to use. You can instantly get people to poll on what product you should come out with next, what product to get rid of, and what products to stay in the collection.
If you think that you can get a lot of information from your prospects and customers, then go for it. You have nothing to lose and everything to gain. So keep these tips in mind the next time you want to know the opinions of your customers and clients.