The first thing that people need to consider when putting a video on Facebook is the time that people spend on Facebook daily. The time is staggering. U.S. Facebook users are on Facebook for 1 of every 3 minutes spent online. This then averages out to 7 hours a month on Facebook. These numbers come from Neilsen studies conducted monthly.
The next thing a person wanting to use online video advertising should think about is the amount of exposure they can receive by using Facebook. The site has over 500 million active users. This means your marketing video would have one of the largest online video referral sources. Facebook is actually second to Google, showing how large the number of exposure really is. Included in the number of people seeing a Facebook video is the fact that 150 million active users take the site everywhere they go- on their mobile device. This means business have a huge opportunity to land in the hands of the right person.
Here are some observations with adding video to Facebook. The good and bad of important areas to consider when posting a video for marketing purposes will be outlined.
If you choose to record a video directly to Facebook, make sure it is for a spontaneous update or announcement. A winner of the online drawing, or a response to a comment is a perfect time for this. If you want to make customers aware of new products or you are a promoting a new film, shoot the video on a higher quality camera. Using the webcam wont get the same quality message across.
Think about uploading your video directly to Facebook. Facebook can support a lot of formats, more than YouTube, and is also formatted for longer length videos, up to 20 minutes. A video can also be circulated much easier. Any action taken against a video posted will be made aware to others. A comment or “like” will show up on the persons wall and in turn on their friends wall. Engagement opportunities are endless because of the large member base. A video could become viral within minutes and the maker of the video didn’t have to do any extra work.
Tagging the videos is very important to the amount the video will be picked up. Tagging the people or business featured in the video will directly post it to their wall and that gives the video opportunity to be exposed to people you have no connection with. The right keywords will propel you video to the top of Google searches. Successful SMO can be done if you make sure to tag the right people and add the right keywords.
Facebook video marketing, the best road to take for your business, because of the audience, referral base, mobile access, time spent on the site, versatility, video length, connectivity, search engine visibility, SMO, and conversation starters.