Trade shows are an increasingly popular way for businesses of all sizes to reach out to their clients. A successful show can dramatically boost your profile and increase sales. Here we explore five of the best marketing secrets that can guarantee you trade show success:
1) Advanced Planning
While it may seem obvious, some businesses neglect to set in place a clear planning strategy. However, forward planning is vital to securing trade show success. This includes having the appropriate amount of fully trained staff in attendance on the day, a clear budget, and a creative display.
If your budget allows, a custom built exhibition stand is a great way to attract crowds at any trade show. Spend some time planning a design, and the style of exhibition stand that is best for you. These can take some time to construct so ensure you order with plenty of time to spare.
2) Engage with Existing Customers
Using your existing client base to help grow your business is a simple and easy tip. Ask for advice on what customers would like to see at the event and encourage them to spread the word. Customer testimonials are a great way to demonstrate the quality and success of your products.
Simply spreading the word about your attendance is a great way to ensure success. If your clients know you will be showcasing new products for the first time, they are more likely to visit the show to see the products for themselves.
3) Integrate Your Marketing
Don’t underestimate the power of direct mail and social media marketing. Contacting customers has never been easier with so many options open to marketers. Create a conversation about the event, encouraging visitors and attendees to share experiences.
If you are launching a new product or service, send out flyers directing clients to a YouTube video where they can see sneak previews. It is important to show your business’s diversity and integrated marketing is a simple but effective way to do this.
4) Check out the Competition
Do your research on the competition you’ll face at the trade show. Learn their strengths but more importantly their weaknesses. Focus on pushing your unique selling point (USP), and the benefits associated with you and your products.
Make sure you stand out on the day. Creative exhibition stands, giveaways and product demonstrations are a great way of encouraging visitors to your stand. You are investing time and money into your exhibition so make sure you get a return on your investment.
5) Follow Up
After your exhibition, review your success. Collect customer details on the day so you can ask them for feedback on your stand, products and the trade show in general. This will help when planning your next exhibition. If you know what you’re doing well – and not so well – you can improve your tradeshow success every time.